Will “Work” be captured by a Microsoft+LinkedIn fusion?

 

work2025-logos

 

Did Microsoft just buy the future of work?

They see the potential from combining the 1 billion business employees who use Microsoft Office with the 430 million professionals in LinkedIn’s network.

No, if you watch the announcement videos from Microsoft and LinkedIn, and their “roadmap” slide decks. That is echoed by analysts’ widespread doubts about Microsoft’s ability to execute well.

But “Yes!” if Microsoft wakes up and realizes how much it now owns, then adds the new technology that will turn these piece into a real-time Work Platform it can build and deliver.

Here’s the big picture missing from Microsoft’s Strategic Roadmap.

One Platform to Rule them All

Microsoft+LinkedIn is following the same playbook as the other digital dominants:  It is colonizing one area. Then it will use that beachhead to capture user information, and track, target and monetize those markets and people at every opportunity.

  • Facebook rules today’s version of online living, and large parts of messaging.
  • Amazon rules commerce, and is adding the ($400+ billion business of) logistics and supply chain management.
  • Google rules search, smart phones, online documents, email, and everything it can add.

Microsoft+LinkedIn is claiming the work done throughout the economy, planting its flags throughout companies and on the B2B channels between them. This will be a big new step toward the Internet swallowing everyone and everything, everywhere.

Body

Bulleted list of MS features

Ending

But Microsoft is not alone:

  • Other companies (bulleted list).

Kill shots

 

 

Email:  Global Growth:  A Leadership Platform for Your Company

Image, Lead and Bullets

Read more below, or online here:

  • (link) Introduction (below)
  • (link) Economic Growth 2025 Platform: How Your Company can Lead the World

Picture + DA Bio

===============

Medium Article

(link) Introduction (below)

(link) Economic Growth 2025 Platform: How Your Company can Lead the World

Picture + DA Bio