Yesterday: A new worldwide media embedded inside products and services

With tomorrow’s continuous connections, Active Knowledge will be embedded in everything we do digitally, aware and ready to help us succeed. Embedded commerce will help us switch to what’s best. This 1-to-1 marketing channel skips search, eliminates ads and bypasses retail. When our needs are known, instant solutions will be part of everyday life, constantly elevating everyone to the top.

This started almost 25 years ago, with an idea conceived in 1990 and filed for patenting in 1992.


In 2025 you won't need shopping or online stores because your best choices will be part of every step you take



Imagine you’re surfing the world’s most powerful digital wave: You’re hot-dogging the leading edge of the future, checking out the action on what’s better, enjoying a service that helps you score as fast as you choose to rise.

Want what’s best? Done!

Want the most fun? Awesome!

Want to be more productive? Zoom!

Want to be happier? Go there!

This service — Active Knowledge — instantly brings you knowledge of what’s best. It lets you switch to that immediately. Your ability to use your new option is guided. Your adoption speed, effectiveness and results blow your mind. You can equal the best anywhere.

Even more powerful, you’re not alone. Imagine everyone surfing this wave of the future with you, the whole world pushing for a kick-out that lifts all our boards over the tops of our waves — together making this the best world it can be. The best we’ve ever been in history. You and everyone, surfing the waves that set us free to become what each of us wants to be.

Could that be our future? How could we turn a corner, enter an accelerating world, and get stoked on weapons-grade advances?

Welcome to the future of commerce in the Expandiverse.

Its secret combines embedded commerce, continuous connections and Active Knowledge.

Let’s visit the past for a minute, to see how today can turn into tomorrow.


In 2025 you won't need shopping or online stores because your best choices will be part of every step you take


Visit yesterday to see today

Ancient history is 1990, when we were stuck with payphones and landlines. If you wanted a microprocessor in your life you used DOS to run a green-screen PC or a heavy laptop. There were no browsers or websites. Networks were for corporations and universities. People used slow, loud modems that dialed up telephone connections — even AOL for Windows didn’t start until 1992. There wasn’t much to dial into.

While drinking a coffee one morning, I was thinking about a world of the future where we would have many microprocessors around us. With many things digital, these devices would also add communications and turn interactive.

With two years of work, that seed grew into a digital communications patent whose abstract said, “The resulting two-way interactive media enables relationships to be built with individual customers and groups of customers throughout a product’s or service’s life cycle. This new medium provides a worldwide way to transform the use of products and services into interactive two-way dialogues.”

Of course that didn’t happen in the 1990’s, but it’s how we live today through our mobile phones and tablets, and in a growing range of other products and services.

Part of that patent’s spec said, “The net result is the Vendor extends their ability to provide services and sales to their Customers right into its products, and provides the means for its Customers to obtain services and to conduct transactions as one of their product’s internal features.”

Filed in 1992, this patent went through an entire life cycle of waiting for the world to catch up, being bought, licensed hundreds of times by its new owners, and expiring. Today it’s old and free technology, available for everyone to use to live online and wonder about the future.

Now let’s dive into tomorrow, which will feel as far out as today’s online world did 20 years ago.

Except we’re advancing faster, and tomorrow could turn into today while we blink.


Image credits: The first graphic is credited to Shutterstock. The second graphic is copyright Dan Abelow.