You know surround sound? Now think surround digital


When you have the freedom to choose, will you choose a technology future where others control you, or where you’re in control?


To find out how far your digital life could expand, today’s choices rely on technologists with crystal balls, politicians with crystal egos and CEO’s with crystal paychecks.

We want to know where we’re headed for all sorts of reasons. Some of them are very good ones.

As parents you might wonder what will become of your kids.

If you’re a kid, you may SO want to believe that there’s got to be something more exciting about getting ready for your future than, you know, school and college.

You might be a loyal citizen who wants to believe your society will actually regain a fast-growth economy — the kind where everyone has a chance to be prosperous.

You might be a politician who wants to know how to keep up with your huge social promises while the world turns digital and middle class jobs are replaced with low paying work.

Even companies need to know everything they can about our digital future. They need to know where their future profits might lie. They need to know how the ways they do business will be changed.

Sometimes, the biggest profits lie in places that once seemed the most unrealistic.

Leading companies, especially, need to know what sorts of things they can begin to develop, which tech and intellectual property rights to obtain, and the biggest new needs they can satisfy.


Think surround-sound. It’s now surround-digital with surrounding corporations. Most of all, think of how they need to digitally surround you.

Can you rely on the world’s leading companies? They each already have their own business strategy for what their ideal future will be.

They’re market-driven and have no choice: Which products produce the biggest profits? Make them. Which services win the biggest market share? Deliver them. What profit levels generate the happiest shareholders and share price? Reach them.

When they hit their numbers executives are rewarded with mountainous salaries and bonuses. When their company leads their industry they personally join the top 1% as a wealthy elite who is on the way to owning the world.

When they fail to reach their numbers their boards start looking for new senior executives who can deliver.

Corporate leaders have no choice but try for world-beating successes. Tech marketplaces are increasingly winner-take-all. Amazon, Apple, Google and Facebook each lead big. For the moment. The upside is commercial domination, but the downside is being escorted to the exit. It’s Microsoft’s turn to lead that category.

Let’s look at some examples of their paths forward:

If an entertainment company like Disney or Comcast choses your digital future, you would enjoy entertainment on screens and projections everywhere around you, with your every view filled with their entertainments.

That would be very different from the communications services future that a telecommunications company like AT&T or Verizon would want for you, even though they’d have at least as many screens.

Each industry is very different.

If an electronic devices company like Apple or Samsung has their way, you’ll get lots of cool devices with, of course, surround-screens everywhere.

If an Internet company like Google or Facebook gets to choose, your many screens and views would constantly be filled with their online services.

Guess what you’d get if an online retailer like Amazon chooses your future? Everything will be a point of sale!

How fast would the world speed up if a real-time media company like Twitter could keep you jacked up to the second, everywhere you look?

Every industry, and every company, desperately needs to own your digital future. As each is driven to conquer tomorrow’s digital world, they’ll focus on what makes them the biggest revenues and profits.

You can almost reach out and feel the concentrated energies of these companies, driven by fast-evolving markets, forced to race to win tomorrow’s digital future.

With their vast “throw weight” they’re all great at taking new tech, turning it into products and services, and projecting it worldwide quickly.

Could one or more of them take Expandiverse Tech and make it their competitive advantage? Could they cherry pick it to start bringing it to you… today? Could they build on that, using it as their IP weapon until it expires — in 2031?


Image credits: Shutterstock.