The next Stage: A Multi-Person, Social and Live Digital Earth

Can you feel the future arriving?

The Internet will outgrow information, text, social media and video. A new multi-person social and live Digital Earth will be normal.

You’re multi-person: You will have multiple Shared Spaces “presences” so you can be everywhere you want to be. You manage your “presence” so you’re Active in only one Space and Inactive everywhere else. Or you can multi-space and be Active and Live everywhere you want.

Others are multi-person, too: In each Shared Space others have “presence” with you. Right now you can be with teams at work, company suppliers around the world, a few key customers, and your family scattered at school and at home.

Your personal power multiplies:  Digital Boundaries give you control over privacy, the Shared Spaces on your displays, and your personal influence over the direction of the economy.

 


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Shared Spaces:  How many do you want? 

One Shared Space is a set of always on connections with one thing that you’re doing, like the most important project you’re heading up at your company. 

One Shared Space includes all the people, online resources, services, systems and tools that you use in that project. But when you turn to it, everything is already connected and in the state that you’re using it — so if it’s a document it’s in the right place in the document. Or if it’s an online service it’s on the task that you’re using. If it’s the project team members, they’re always connected to the Shared Space.

Like you, everyone uses the “presence” system to automatically manage their real-time presence. You’re “always on” in all your Shared Spaces. Where you are “Active” you’re “present.” And where you’re “Inactive” you’re not instantly available. But to return, just flip to this Shared Space and you’re instantly “there” with everything in it “on” and ready to serve you.

You will have multiple Shared Spaces, and you will flip between them. When you flip to a different Shared Space it is already open and focused. Its people, services, tools, Internet of Things devices, and companies are just the way you want them. You you don’t have to load its parts. You just use it right away.

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Multiple Shared Spaces:  Multi-spacing

Simply flip to each Shared Space when you want to be in it instantly. You’ll always be in multiple teams at work, in a Supplier, and with Customers. Then you can flip to your family and check in with your kids after school.

At work each project you run will be a Shared Space. You’ll also be in the Shared Spaces of other projects where you’re a team member.

In your personal life you’ll have Shared Spaces for your family, friends, a sport like college football or your favorite NFL team. You can also have personal interests like travel, entertainment or a hobby.

This makes the old Internet look, well, ancient. It was just information, text, data, video.

On your Digital Earth every person, resource, place and tool is “always on.” It’s social, multi-person, multi-resource, multi-place, multiplying everything. And even though you may choose to be in only one Shared Space, you’re also multi-spacing — ready to flip between all your Shared Spaces and be everywhere.

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Digital Boundaries put you in control

Multiplying you multiplies your power. You will start guiding the economy so it sells you a world you believe in.

Active / Inactive is a simple Digital Boundary. Most connections are Inactive until you want them active. When you want anything it’s like you — already on and going full speed. You can even take the same digital tool and run it inside multiple Shared Spaces. It’s multiplied like you, everywhere you want it to be.

But Shared Spaces are even better because these save each item’s state so it’s right where you left off. You don’t have to load each part you need. You just turn to it, make it Active and it’s already going.

Public / Private / Secret is another Digital Boundary. 

  • Public is like going out on the street. 
  • Private is like what you do inside your company. Everywhere in the world, everything that’s done inside of companies, is private.
  • Secret is like talking to your attorney or your company talking to its attorney. Those communications are even beyond the reach of the legal system.

Presence is another Boundary. In each of your Shared Spaces, your “presence” lets others know if you are available or not. And it tells you if the others “there” are “Active” and present, or “Inactive” and in one of their other Shared Spaces.

This is more than the early Internet of information. It’s the world of multiplied people and resources, with everyone’s productivity and capacity rising above today’s limits. Ready to multiply your lives, and look down on your ceilings?

Filters and Priorities is a Digital Boundary that can transform the Digital Economy. It can change your life, the economy and the world — starting with advertising:

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Media and Advertising:  The next business model

Advertising grew into a powerful technology in the mid-1800’s. Since then media and marketing have always depended on each other.

Today advertising has grown into the Internet’s main business model. It includes the ad industry, social media, publishing, entertainment, broadcasting and digital media.

Advertising is incredibly important to corporations because it’s how they reach both new and existing customers.

But because computers can scale bigger and operate faster than anything in history, they are evolving marketing into a tsunami that profiles billions, then tracks, targets and inundates each person. Its next big advance is already in development — AI that learns how to manipulate each person individually and effectively.

Ad blocking is the natural result. It gets easier to spread and use every year. It’s mainstream on PC’s for some groups and countries. In parts of Asia, 25% of smart phone owners have downloaded an ad blocker.

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The next business model—Partnership Capitalism: Consumers guide the economy

Today’s ad systems target you by retrieving ads selected just for you, and inserting them on your screens. But computers also control more than systems that track and target you. 

They also construct and control what is displayed on screens, which Augmented Reality and Virtual Reality show clearly.

User-controlled filters and priorities are another Digital Boundary:  On a Digital Earth it will be normal for everyone to control their displays. They will filter out what they don’t want to see, and prioritize what is important.

This new kind of user control will decide the future of advertising and the direction of the economy

When you control which food ads and content display, you will help transform unhealthy food (obesity and disease). Then when you control energy ads and content, you’ll help end climate change (replace fossil fuels with renewables).

Your Expandiverse Digital Boundary choices will be a decisive force that slows the products and services you don’t want, and green lights the kind of world you want to see sold to you, your family and children.

Digital Boundaries can be run automatically for millions by customer-centered advertising and content services. They can also be managed by nonprofits whose goals people want to see built — healthy food nonprofits and renewable energy nonprofits, for example.

Nonprofits will earn money from helping shape their industries. They will share in the advertising revenues from controlling what is on and off of consumers’ screens, and thereby help refocus the economy.

People changed entire industries when they took control of digital music and news. Consider how tens of millions of people could wipe unhealthy food products from their screens. Each of those people will enjoy more power in shaping their world’s food choices than the U.S. Congress’ laws and the FDA’s regulations, which implement what the food industry lobbyists require.

When people throughout the economy choose which ads and content they will display, responsive companies will serve you personally — and deliver the “high quality experiences” you want.

When you decide the world you see, your choices will help change the economy and the world.