We dream of freedom but how will we turn the corner on privacy, protection and control? Today you’re behaviorally monitored, anticipated, guided and sold.
Expandiverse Technology’s Digital Boundaries are digital barbed wire that protects you with priorities, filters, paywalls, physical protection and privacy. As we build a digital world, it will be the world you choose and want — and a world that protects you in multiple ways — for the first time.
How could we turn the corner on personal privacy, protection and control?
This is the same kind of historic transformation that happened 150 years ago when cattle drives reigned supreme and the myth of the American Cowboy was born.
Imagine yourself 150 years ago, sprawled under a star-studded sky with a mug of Cookie’s cowboy coffee in hand, warmed by the low fire next to his chuckwagon…
This is your twelfth cattle drive from Texas to the railhead in Abilene. You’ve worked mostly the Chisolm trail, usually with about 10 wranglers driving 1,000 to 2,000 Longhorns to Kansas. During most years over half a million head were driven. The just-paid cowboys celebrating in Dodge City named it the “Cowboy Capital of the World.” It deserved it.
It’s been a tough life on the trail, but it just turned rougher. That new-fangled barbed wire is springing up around farms, blocking the trail and forcing the lead “pointer” cowboys to cut through the fences. Too often groups of farmers were waiting, guarding their property with guns, forcing the cattle drive to find a way around or start a range war.
Next year would be worse. Barbed wire was sold everywhere. Homesteaders were fencing off their farms, choking out the open range and building permanent, enduring farm communities. They were turning lawless cattle towns into lawful farming villages. Cattle drives were ending. Forever.
Damn that barbed wire.
Is today an open range or fence-protected?
In the beginning, spam e-mails mushroomed until they dwarfed a much smaller percentage of real e-mail.
Next a large and expanding number of dangers — viruses, spyware, Trojan horses, behavior tracking cookies, hidden Flash cookies, and more — forced PC users to run antivirus software, firewalls, browser add-ins and other defenses. These usually kept PCs from being infected.
Then many free, downloadable antivirus “offers” actually included dangerous malware. The problem started disguising itself as the solution.
All along your attention has always been sold. Millions of TV and billboard viewers, magazine and newspaper readers and radio listeners have always been sold. Now your web searches and online steps are tracked and profiled by multiple companies, and sold to advertisers. Because every online step is trackable, your behavior belongs to everyone but you.
Thanks to Edward Snowdon, government has been outed. Mobile phone call data, browsing history, emails, online games, location data, video calls and other communications are hoovered up by government agencies in many countries — even though nearly everyone is good and trustworthy.
The world is full of cattle drives.
Are you the cattle? You’re behaviorally monitored, anticipated and guided whenever possible. When you resist you’re roped and steered at every turn.
In the end, you’re driven to market and sold for so much per view, so much per click, so much per arrest.
Your life is an open range full of cattle drivers, without a strand of barbed wire in sight.
And you’re the cattle.
If you had digital barbed wire, would you use it?
As a new option, new Expandiverse Technology adds an Alternate Realities Machine (ARM). This includes ARM Boundary Management Services that turn control over to each person.
Think of its boundaries as your digital barbed wire fences and gates. You get to fence out what you don’t want, and let in what you like.
Expandiverse Boundary Management Services give you control over what’s on your devices’ screens.
You already do this without hesitation to TV’s entire “digital world” when you turn it into your personal resource, with only the TV shows you want. Between your DVR (Digital Video Recorder) and your TV remote control, you record or watch (let in) what you want, and skip (fence out) the ads, networks and channels that don’t interest you.
Companies and nonprofits can use these Digital Boundaries with their audiences to control what is displayed on screens, and collect fees from a new Advertising and Content business. When it is normal for everyone to have an immediate kill switch on the world they don’t want, that also gives them a green light for the world they want to help develop.
For example, popular choices could transform industries like unhealthy food (obesity and disease) and global warming (fossil fuels).
When people choose what is on their screens and what is not, that will produce revenues and profits for customer-centered companies that deliver it. This new kind of “quality relationships Digital Earth” will be two-way — more efficient, accurate and pleasing for these responsive companies, and for their customers.
Expandiverse Boundaries Management Services let everyone decide what you want on your screens and in your Shared Life Spaces. You include (prioritize) what you want in, and skip (filter out) what you don’t want. Some example boundaries include:
- Priorities / Filters Boundaries so you can specify the kinds of advertising and content on your screens.
- Personal Paywall Boundaries so you can be paid for your attention (especially by ads) instead of giving your attention away for free.
- Protection and Safety Boundaries that provides new kinds of digital and physical self-chosen protections for individuals, households, groups (like companies), and the public.
- Presence Boundaries so you control where and when you are digitally present and reachable, and by who, so you can live actively online as you choose — without others “touching” you when you don’t want that.
- Privacy Boundaries so individuals and groups can control what’s public, private or secret.
How fast might this spread? Boundaries Management Services include ways to save, distribute and try out new Boundary Settings both quickly and widely — each person can see, access, distribute and try new sets of boundaries. This can spread boundaries widely, helping millions switch Digital Boundaries when they want, until they find the ones that please them best.
It’s like moving your “digital barbed wire fences” when you want to see how different limits work — do you like your new “personal spaces” better than the old ones?
It’s no wonder the cable services won’t sell an a-la-carte service where you buy only what you watch and stop paying for what you don’t see. Everyone would change what they like any time they want. The only way most television networks exist is by forcing cable subscribers to regularly pay them for all the channels and shows they never display on their screens. They’re on a cattle drive, and tens of millions of television subscribers are their cattle.
Digital barbed wire lets you create your world. And direct it.
When barbed wire was invented, it was new technology. For the first time farmers could protect their property. Their fences ended the cattle drives that trampled their homesteads.
Could something similar happen from Expandiverse Boundary Management Services, and each person’s self-chosen Digital Boundaries?
Today’s “cattle drivers” will object if you become able to filter them out. They know parts of what they do isn’t liked, and a lot of their herd will choose to live on a Digital Earth where they are in control.
Just as people have flocked to the TV remote and digital video recorder (DVR) to skip ads and shows they don’t want, Expandiverse Technology provides “digital barbed wire” to skip what you don’t want on your screens, see the world you want, and shape tomorrow’s digital economy.
That upside could be the most important part. Just like DVRs play only the shows you want, Digital Boundaries show only what you like, enjoy and believe in. And you will see different Shared Spaces, because each can have their own Digital Boundaries, as you switch between them.
As we become a fully Digital Earth, you’ll move from screen to screen with your devices recognizing you, and your digital worlds following you.
It will be the worlds you choose and want, for the first time.
Image credits: Shutterstock.