A new stage: Digital becomes real life, with us in control
“A world crisis is a turning point that’s happened many times in history. It’s the epic struggle of man versus destiny. Because we’re watching this age of crisis come at us, we’re going to face it head on with new ways to rise to the top.”
The CEO paused. One at a time, four executives appeared on the teleportal screens next to him. Each was their normal height next to the CEO. The bottom of their legs appeared to be in the water, but they were dressed in business casual clothes and not wet, so were obviously in their offices and not in the flooded street.
“Our strategy is right in front of you,” the CEO said. “As you can see, we’re making ourselves fully digital so we can operate continuously and worldwide even when we’re surrounded by streets that are flooding. When we get to that level we will be able to operate digitally during a crisis, with better performance than we have today.
“There will be four main areas in which we will prepare for this age of crisis. We will become the world’s crisis experts by being ready to react instantly, know how to operate during even years of crisis conditions, and recover after it. Our expanded digital abilities in these four areas will help us prosper instead of fail.”
He pointed to each executive in turn, describing their area and what the strategy will be:
• Design and development: Employees will be distributed worldwide in safe locations, with continuous connections between all employees, with customers and with outside experts.
• Manufacturing and logistics: Switch to contractors, subcontractors and suppliers in less vulnerable locations, with continuous connections throughout the world to plan for and deal with business interruptions as fast as they appear.
• Marketing and sales: Multiple location teams will combine digitally, to provide continuous digital communications with customers and prospects, even when some locations are disrupted.
• Business operations: These will be distributed to less vulnerable locations and employees on all continents, and merge into one continuously connected team so everything operates from in multiple safe locations.
“We’re going to spend years getting ready for this. Every one of you will be part of it. Our priority will be protecting you, this company, its supply chain, retail channels and its customers.
“Once we’re digitally prepared, we will be the best place to work if the world turns dark and everyone grows afraid. We’ll be ready, and we’ll take over the market shares of companies that are damaged during each crisis. We’ll acquire our competitors when their prices hit bottom.
“Or, if the world turns digital and avoids this crisis we’ll still be the best company to succeed in that totally connected world. It’s a win-win strategy.
“You’re part of the best group for prospering and doing well in tomorrow’s world — whether we rise above the crisis, or the world we live in starts coming to an end.”
Image credit: Shutterstock.