How will media and publishing regain world leadership?
Fortunes changed when technology rose and publishing companies started failing financially.
The ad-based Internet business model is broken. By the first quarter of 2016, “85 cents of every new dollar spent in online advertising will go to Google or Facebook” (NY Times). Companies that depend on advertising are declining.
No industry has ever survived its Digital Transformation, and ad-based media companies are no exception.
Will tech even care when it puts the final nail in old media’s coffin? Or will it keep taking its profits to the bank while it feasts during media’s collapse?
But instead of dying quietly, could media use a new technology inflection to soar upward — and lift the world with it?
Could media lead a new generation of “Active Media” that produces personal success and prosperity that includes everyone — including the media?
On this Media Roadmap page: World leadership by managing information to produce Universal Journeys to Quality and Prosperity
Situation: A digital economy is binary — there’s only top or bottom
| Winner-Take-All Digital Economy | Competition is obsolete: Go to the top or go home. The Amazon example. |
Components: A new Global Technology Architecture. Some components…
| # | Audience / Interest | Business Value |
|---|---|---|
| 1 | New Partnership Capitalism: User control | New Internet model: Personal growth and quality, funded by transaction and ad revenues. |
| 2 | New Tech Ensures High Quality | Shared Spaces, Continuous Connections and Digital Boundaries produce Quality Living. |
| 3 | Continuous Connections Everywhere | Devices become families. Users gain multiple presences with continuous connections. |
| 4 | New Services: Success and Shopping | Active Knowledge: Embed knowledge, marketing and resources. Capture others’ revenues. |
| 5 | Multiply Global Tech Resources | Turn tech products and services into worldwide, accessible resources and revenues. |
| 6 | Multiply Personal Productivity | Digitally multiply everyone’s abilities: Multiply yourself, your worlds and governances. |
| 7 | Digital Living and Entertainment | New media: Worldwide digital living, working and entertainment on a new Digital Earth. |
| 8 | Amplify the Supply Chain | Consumers, vendors, suppliers and logistics move into one real-time digital room together. |
Outcomes: Lead the world by starting Universal Growth and Journeys to Quality
| # | Audience / Interest | Business Value |
|---|---|---|
| 1 | Personal Exponential Growth | New platform systems: Expand everyone’s abilities, grow markets, launch universal prosperity. |
| 2 | Your Strategic Leadership | Two-speed strategy: Minimize costs and risks. Capture your industry and others. Take leadership. |
| 3 | Digital Convergence Roadmaps | Lead the world: Roadmaps to make you “the leader” of industries, key areas and the world. |
| 4 | Two “Lead the World” Videos | Vision keynote—Our Journey to Greatness. / Executive briefing—Your company’s silver bullet. |
| 5 | New Expandiverse Tech and IP | Over 1,000 patent citations indicate the arrival of a new technology cluster. |
Component 1. New Partnership Capitalism: User Control
New Internet model: Personal growth and quality, funded by transaction and ad revenues.
Virtual Reality and Augmented Reality show that “blended screens” are arriving
Consumers Control the Digital Earth
(Length: 4:09)
The world’s most valuable real estate will become your user-controlled interface on all your screens:
- Display the world you want, the world you believe in.
- Replace today’s targeted advertising and content tsunami with the ads and content you choose.
- When you control your screens, you will help shape tomorrow’s digital economy and the world it builds.
Your benefits from Digital Boundaries: Companies will serve you and fit your choices. They will make your life and the world better — instead of you serving them.
Consumers Command the Digital Economy
(Length: 6:18)
People changed entire industries when they took control of music and news. Next, you can help transform unhealthy food (obesity and disease) and global warming (fossil fuels). Expandiverse Digital Boundaries are a kill switch on the world you don’t want, and a green light for the world you want to help develop.
Digital Boundaries can be run for millions by advertising services. They can be managed by nonprofits whose goals people want to strengthen by living in the world they work to build. These nonprofits can share the advertising revenues from helping redirect the economy.
Because your choices are clear, customer-centered companies will serve you directly. They will deliver the “quality experiences” you would like. When you choose the world you display, your choices will change the world.
Component 2. New Tech Ensures High Quality
Shared Spaces, Continuous Connections and Digital Boundaries produce Quality Living.
Always on Shared Spaces, with Continuous Connections and Digital Boundaries
(Length: 1:52)
Consumers: The Journey to Quality Relationships on a User-Controlled Digital Earth
(Length: 5:25)
Component 3. Continuous Connections Everywhere
Devices become families. Users gain multiple presences with continuous connections.
“Multiplied presences” for both consumers and employees
Multi-Screen Families of Devices
Teleportals: A new continuous architecture for devices (video: 1:50)
How is this different from the Internet? (video: 2:08)
Component 4. New Services: Success and Shopping
Active Knowledge: Embed knowledge and e-commerce. Capture Search and Shopping revenues.
Stop fearing AI and start building Human IA — Intelligence Amplification
This isn’t education or critical thinking. It’s direct IA — Intelligence Amplification — for everyone.
Consider leading companies everywhere. Will they want employees who are at the 50% or 60% level, or will they want all their employees to rise above 80%? Then consider becoming the best at what’s important to you. Which will prove more powerful in your life: A few companies’ AI, or Human IA for everyone?
How high could you rise? How quickly?
Will greatness be the new normal?
(Length: 3:09)
Maybe not in the future. Could we have a world with 3 out of 4 users “above average?”
Human Exponential Growth:
How far can you go?
(Length: 2:06)
Could everyone become fast and successful?
(Length: 3:57)
A continuous connection with everyone
(Length: 1:45)
Component 5. Multiply Global Tech Resources
Turn tech products and services into worldwide, immediately accessible resources.
Is everyone just steps from the top of the pyramid?
With cloud access and remote control, everyone can share the use of parts of their tech products and services. People and businesses that need income, and want to benefit everyone, could rent or share their tech as worldwide resources. Original vendors could make global uses a channel, and receive royalty payments from downstream revenues. Vendors that object can be replaced by competitors that permit digital sharing in their business model. You earn from every transaction.
Everyone can use the world’s best devices, software, tools and content — with Active Knowledge guidance for “next best steps” success. This shifts global tech from scarcity to abundance, and personal success from expensive to immediate.
Everyone could rise by achieving upward. That would start flipping society’s pyramid upside down — without revolutions, and without attacking those at the top.
Component 6. Multiply Personal Productivity
Digitally multiply everyone’s abilities: Multiply yourself, your worlds and governances
How many lifetimes do you really want?
The future of reality: If this reality isn’t the positive life you need, multiply them
When you can choose the who’s you want to be, a Digital Earth will deliver new ways to reach the greatness in all of you’s.
Multiply the ways to meet human needs
Expandiverse Governances enable collaborative organizations and businesses that re-open freedom. They turn human needs into services you can choose between. From healthy food to lifelong education to health care to renewable energy, self-controlled Governances are human services you choose based on how well they serve you — so each person gets the services they need.
Component 7. Digital Living and Entertainment
New media: Worldwide digital lifestyles, work and entertainment on a user-centered Digital Earth.
On the cusp of a new Entertainment and Living Media
What do you want right now? It’s all yours. The world’s treasures are no longer restricted to a few wealthy elites.
Component 8. Supply Chain and Logistics Platform
Consumers, vendors, suppliers and logistics move into one real-time digital room together.
Expandiverse Shared Spaces move consumers, vendors and logistics to its real-time Digital Earth
Continuous connections make markets “visible,” adding demand awareness to supply chain forecasts. Knowing the needs of individual customers worldwide raises the efficiency and accuracy of supply chain management and logistics deliveries.
In the future, Supply Chains will be both more efficient and accurate because of always on “visible markets” served by “continuously connected Supply Chains”
Continuously Connected Global Platform
(Length: 2:27)
On the supply side a company can continuously connect manufacturing, shipping and distribution to get the right products to the right sellers when their customers need them.
On the demand side, customers can be continuously connected so their needs are known and met right away.
As we grow a global supply chain that’s 2 to 3 times larger, we will solve supply chain problems immediately, and reach new levels of economic performance.
The Supply Chain in Shared Planetary Spaces
(Length: 2:19)
As each participant does each step, supply chain managers can evaluate the progress. They can coordinate in real time with each participant, and with those who receive what they do.
With new continuous connections in always on Shared Spaces, global supply chains will become more accurate and effective.
Projected Example of a Future Supply Chain
(Length: 4:14)
As the Supply Chain operates we will learn the steps where business processes and employees succeed and fail while they are working. Projected improvements include
- Fitting market demand by using “always on” relationships with customers.
- Aligning data worldwide with suppliers, logistics and retailers.
- Fixing problems in minutes and hours, instead of in one to three weeks.
- Locating what is needed anywhere in a supply chain, as soon as the need for it is discovered.
The economy becomes one digital process, with everyone in it
Outcome 1. Personal Exponential Growth
New platform and systems: Expand everyone’s personal abilities, which grows markets.
Invent a Global Technology Architecture and change the world
The world’s companies are about to spend over $1 trillion on Digital Transformations during the next decade. The big surprise will be Global Digital Transformation, which will eclipse company transformations.
Some media companies could lead an Expandiverse Global Transformation. They have the ability to deliver a “DEaaS — Digital Earth as a Service” Platform. Thousands of companies and millions of people could enter this world to do business and live digitally — all day, every day.
One or more media companies could provide this operating infrastructure and embedded ecommerce platform — on a Digital Earth that is more immediate, powerful and rewarding than today’s physical world and economy.
World Economic Leadership: The new “visible hand of the market”
(Length: 3:46)
The Expandiverse adds the first “visible hand of the market:”
- As tasks and steps are done, both successes and gaps are visible. These drive big data and analytics.
- Gaps are prioritized economically, and turned into advanced products and services.
- The new, proven products and services are delivered personally to those who face that need.
- This happens during the moment when they do the task and step, when their need is strongest and benefits are both largest and immediate.
This new Expandiverse system produces exponential growth for both companies and people. On a Digital Earth, progress will be created and delivered to everyone, raising the world to new levels of achievement.
Increase revenues by turning industries digital,
and earn revenues from them
(Length: 8:38)
Who could use a one-step “Digital Earth as a Service” (DEaaS), with embedded commerce?
- Numerous industries, professional services and local businesses
- Smart cities, schools, public services and health care
- Entertainment, travel and more
- Their customers, employees, suppliers and partners
Here’s a possible timeline:
- 2016-2017: Planning, architecture and lean design-testing
- 2018-2020: Develop, refine and scale a focused platform
- 2020-2025: Mass-market roll outs and global scaling
- By 2025: A worldwide Digital Earth that can deliver universal success and continuous advances
Will you be its leader?
First Strategy — Defensive:
Dodge Digital Downfall
(Length: 5:05)
How will your company survive and prosper? This first strategy is how to survive and get the resources to become a digital leader.
Second Strategy — Offensive & Leadership:
Lead a Digital Earth
(Length 13:18)
Is there a shortcut to this world leadership?
Outcome 3. Digital Convergence Roadmaps
Lead the world: Roadmaps to make you “the leader” of industries, key areas and the world.
Can your company help lead tomorrow’s winner-take-all digital economy?
The Expandiverse’s big surprise is a Global Digital Transformation that includes new opportunities for everyone to rise. For example, when will you switch from the “Age of Obesity” to the “Age of Healthy Eating?” Will you leave the “Age of Climate Changing Fossil Fuels” behind?
When each person holds a Digital Kill Switch and helps run a “People-First Economy,” will they choose the bottom — or put themself on top?
Capitalism provides huge rewards for leading companies, and punishing declines for laggards.
Each company can use these Roadmaps to help it decide whether or not to lead its industry, then scale up to lead a people-first Global Digital Transformation. With these “reference models,” your company can consider becoming an apex competitor. Or you can use these Roadmaps to see how people-first companies might defeat you:
The first Industry Roadmaps:
“Reference Models” to help your company plan how to become an apex competitor
Media – Entertainment /Ads – Content
Media 2025: Lead the world by becoming a platform for Universal Success
Industry Roadmaps to develop: Social media–Messaging, Remote work–Collaboration, Search, Devices, Software, IoT–Industrial Internet.
The first Key Area Roadmaps:
“Reference Models” to solve stagnant economic growth, inequality and the decline of the middle class.
Low Economic Growth / Inequality / Middle Class Decline
Growth 2025: Human Exponential Growth / Accelerating Global Productivity
We are disconnected from — but wirelessly surrounded by — the world’s best knowledge, resources and tools. It is time to change the definition of networks from communications to bridges between behavior, knowledge and resources — automated IA (Intelligence Amplification).
How high will we each rise when the world’s best knowledge and digital resources flow to everyone based on what they do? Imagine a world where everyone succeeds at the world’s highest levels, and greatness is normal. Now imagine you and your family entering that world. By 2025?
Supply Chain
Supply Chain 2025: Turn the Economy into One Digital Room with a platform that continuously connects customers, vendors, suppliers and logistics
Adding a continuously connected platform to the supply chain will move consumers, vendors, suppliers and logistics into one digital room. Today’s inaccuracies and inefficiencies will be replaced by getting what is needed to each person, when they need it.
Key Area Roadmaps to develop: Public domain, Brands, Digital cities, Privacy–Safety–Security, Politics, Identity, Designed realities.
Outcome 4. Two “Lead the World” Briefings
Vision keynote — Our Journey to Greatness / Executive briefing — Your company’s silver bullet innovation.
Digital Transformation: The big surprise will be Global Digital Transformation, surpassing company transformations
If you’re new to these ideas, start with the keynote speech on the left: See the coming Crisis of Success, and how we will rise to greatness.
If you’re a C-level executive at a company that is turning digital, start with the Executive Briefing on the right: See the silver bullet innovation your company can use to achieve Industry and World Leadership.
The Future of Devices: The Crisis of Success and the Journey to Greatness
(Length: 32:15)
Our Crisis of Success will force us on a Journey to Greatness. We no longer have a choice: We must build a Digital Earth with superior personal and global abilities.
How will this amazing future begin? What will its technology be? How will we live and work? Instead of questions, here is where you see how our generation will become one of the most important in history, as we turn toward a predestined Journey to Greatness.
This vision is clear: “A digital Earth will change how you and I interact, how we all connect and achieve more. The future of devices isn’t about devices; it is really your journey into tomorrow’s digital world — a world where everyone can reach their full potentials, and today’s greatness becomes the new world standard.”
Executive Briefing: The Silver Bullet Innovation for Your Company’s Digital Transformation
(Length: 41:09)
How will your company connect with customers, suppliers, employees and partners on tomorrow’s Digital Earth? The big surprise is the speed and scale at which your company can drive Industry and Global Digital Transformation, not just your company’s transformation.
Here’s the new technology and clear vision you need to start leading tomorrow’s Digital Earth in years, not decades.
Briefing sections:
1:40 Your Challenge
5:32 Morning: Day in the Life
9:26 How does this work?
22:16 Lead the World
32:06 Historic Inflection Point
Outcome 5. New Expandiverse Technology and IP
Over 1,000 patent citations indicate the arrival of a new technology cluster.
Leading indicator of a “new technology cluster”
“We present a conceptual framework and a computational algorithm for studying the process of technological evolution and making predictions about it by mining the patent citation network… Our methodology seeks to detect incipient technological trends reflected in the citation network and thus to predict their emergence.”
It would be interesting to see the results from this data:
- Over 1,000 patent citations have been received by Expandiverse Technology
- Over 220 of those citations are from from 8 of the world’s 10 biggest technology companies.
- Bill Gates cited this in 9 of his new patents
- This compares to an average patent receiving just 3 to 6 citations during its 20-year lifetime
- The U.S. Patent Office divided the 1,400 page Expandiverse Technology into 31 technology categories, enabling new patent applications until 2031
- This IP will be in force until 2031 — a Digital Earth will go into wide use long before that.
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