(In development) Partnership Capitalism: New “Journey to Quality” when Users Control our Digital Earth

The user interface is already constructed by computers, as shown by programmatic advertising, Augmented Reality and Virtual Reality.

Next, users will control all their screens by using Expandiverse Digital Boundaries. Each user will choose the ads and content they want to see, and what they block.

Consumers’ Boundary choices will re-shape many areas of the economy like food, transportation, healthcare, pharmaceuticals and mobile communications.

These Digital Boundaries will also evolve the Internet’s business model. What will take the place of today’s ad-based and paid-content-based revenues?

Digital Boundaries disrupt everything by creating Partnership Capitalism:

  • The user-controlled interface will become the most valuable real estate in the economy.
  • Marketing will serve customers, not manipulate and annoy them.
  • Every consumer will live on the Digital Earths that he or she chooses.
  • Consumers will enjoy Journeys to Quality in “always on” two-way relationships that they, the users control.
  • This Digital Economy’s leading companies will be responsive and customer-centered.

The economy’s leading companies will be “Partners” who listen, sell and deliver the high-quality products, services — and collectively, the new Digital Earth — that consumers want and choose.

See the full Media Roadmap here.

 

Slide 45 Logos (Disney)

What will Customer Relationships become?

With a Filters and Priorities Boundary, what will customer relationships look like?

Here’s a FICTITIOUS EXAMPLE that uses a company like Disney or Universal.

Disney has to use SHOTGUN advertising for every new product.

Digital Boundaries are a huge win for companies. Many parts of their markets tell them which kinds of ads they want to see, making them more accurate and efficient.

Companies will jump at switching from SHOTGUN advertising to DIGITAL BOUNDARIES advertising.

Slide 45 Displays

Title

With Digital Boundaries companies will SAVE MONEY AND INCREASE ACCURACY.

I will tell Disney I want to see ads for Star Wars, Marvel movies and football and basketball on ESPN.

My daughter is crazy about Frozen, including the movie, music, books, characters and toys.

My wife loves Disney’s kids products. She wants to see the Disney channel, new kids movies, toys and family trips on the cruise ships and at the theme parks.

.

Slide 46 Start “always on” 2-way relationships

Title

When I respond to a Disney ad, they’ll entertain me with a “Wow!” experience.

Disney’s Call to Action will change to  “ADD US TO YOUR ALWAYS ON SHARED SPACES.”

Companies will serve me personally in my Shared Spaces. They won’t annoy me because I have a Digital Kill Switch.

Disney will work hard to make sure I enjoy their “always on” relationship.

Slide 47 “Customer-Vendor Journeys” in quality personal relationships

Title

In this future, companies will focus on QUALITY CUSTOMER JOURNEYS in “always on” relationships:

They will lower their ad costs,

Give you personal experiences instead of annoying advertisements,

Exclude most competitors by doing this inside “always on” Shared Spaces.

Combine the components:  Shared Spaces, Digital Boundaries, User-controlled Family of Interfaces, and Active Knowledge

The user interface is dynamically constructed to show what users choose to see.

Now let’s put these pieces together: 

  • Shared Spaces
  • Digital Boundaries
  • User-controlled interface across each user’s “Family of Devices”
  • Active Knowledge

Slide 57 — whole image

THIS IS REPEATED BELOW THE NEXT 3 ROWS — DIVIDE THIS INTO BEFORE+AFTER

User Control will disrupt Advertising:

Advertisers and Content Senders are controlled by users, instead of users manipulated by advertising technology

Digital Boundaries disconnect “sending” of advertising and content from what each user chooses to see.

The senders are put in the same position as an Author who sells a book on Amazon:

  • The Author does not know who sees their book’s page.
  • The Author doesn’t know how long the buyers spend on each part of page, and what consumers read or skip.
  • The Author does not even know the names of the people who buy their book.
  • All the Author knows what Amazon tells them.

Digital Boundaries make the user interface the most valuable real estate in the economy. Advertising no longer decides the future of companies. Native Advertising is managed by content filters, so it is selectively filtered, too.

What users choose to see will decide the future of every company.

Companies will need to really be customer-centered when customers use Digital Boundaries to control what actually displays on their interface — the world’s most valuable real estate.

Slide 42 — left:  Each user’s Digital Boundaries — surround sources that send advertising and content to users

Advertisers and content sources send information for users to display.

On the left, advertisers and content sources send information to users.

With Digital Boundaries, the users choose what they display.

The advertisers can be put in the same position as an Author who sells a book on Amazon.

The Author does not know who sees the book’s page.

And the Author does not know the names of the people who buy the book.

More…

Slide 42 — center:  Replacements and Blending

IMAGE:  CENTER — REPLACEMENTS AND BLENDING

Users see only what they choose, because their Digital Boundaries use replacements and blending.

A third piece of the future is CGI screens.

You’ll put anything you want on the screen.

Processing power will give you continuous access to the digital world you want, shaped to fit your needs and tastes.

Slide 43

The users see their choices displayed on all their devices and interfaces.

The user sees their personalized display on all their devices:  The user’s self-chosen views follow the user from screen to screen, adapting each display so it fits the user’s needs and tastes.

The user’s “Family of Devices” is turned into one consistent interface that is controlled by the Digital Boundaries that each user chooses and sets.

 

(Include? Boundaries can be managed for each user by ad tech services;

  • This is like programmatic advertising that includes both ads and paid content.
  • Programmatic ads and content are set by advertisers then displayed for each identified and tracked “target consumer”.
  • Digital Boundaries advertising and content set by users, managed by services, and displayed personally to fit what each identified and “protected consumer” wants.

THIS IS REPEATED FROM ABOVE THE PREVIOUS 3 ROWS — DIVIDE THIS INTO BEFORE+AFTER

User Control will disrupt Advertising:

Advertisers and Content Senders are controlled by users, instead of users manipulated by advertising technology

Digital Boundaries disconnect “sending” of advertising and content from what each user chooses to see.

The senders are put in the same position as an Author who sells a book on Amazon:

  • The Author does not know who sees their book’s page.
  • The Author doesn’t know how long the buyers spend on each part of page, and what consumers read or skip.
  • The Author does not even know the names of the people who buy their book.
  • All the Author knows what Amazon tells them.

Digital Boundaries make the user interface the most valuable real estate in the economy. Advertising no longer decides the future of companies. Native Advertising is managed by content filters, so it is selectively filtered, too.

What users choose to see will decide the future of every company.

Companies will need to really be customer-centered when customers use Digital Boundaries to control what actually displays on their interface — the world’s most valuable real estate.

Active Knowledge:

Everyone receives Intelligence Amplification without needing a new degree or even one course

Text

Slide 56 — upper right — Active Knowledge image and section

Active Knowledge:  The new bridge to the world’s best knowledge and digital tools

Everyone receives Intelligence Amplification without needing a training class, a new degree or critical thinking skills

We are all wirelessly surrounded by the world’s best knowledge and digital tools. But they’re disconnected from what we do.

Active Knowledge is a new bridge:  As you do steps and tasks, you can use optional Active Knowledge to raise your performance immediately.

Its goal is to increase what every person can achieve every minute: What’s your “next best step?” What’s the “direct route” to your goal? Do you want to connect to the best tool right now so you can reach your goal in the best way available? 

First, it’s the person who benefits from this Intelligence Amplification. Individuals raises their personal productivity all day long, in each step where they use Active Knowledge.

Second, Active Knowledge produces immediate global benefits because it doesn’t require classes, college degrees or critical thinking:

  • Everyone connected can improve their productivity while they do a task.
  • This improves everyone’s productivity today.
  • Then Active Knowledge can improve everyone’s productivity again tomorrow.
  • And it keeps improving personal productivity each new day, all around the world.

Slide 58

Impacts on economic growth, inequality and middle class decline 

What difference does this make?

Here is the widely discussed cause of inequality, where productivity rises but median family income stays flat.

One cause of this gap is the earnings from productivity go to businesses, while people work in a job, and their pay is set by employers.

This explains why GDP can rise by 78% since 1980, but median income rises only 5% — with most of that going to the well off, without helping those in low-paying jobs.

Slide 59

Title 

We will still be wirelessly surrounded by the world’s best knowledge. But during every step, Active Knowledge will be the bridge to everyone having the Intelligence Amplification they need to succeed all the time.

This isn’t a 2% per year productivity improvement.

This is a new paradigm for improving worldwide productivity every minute, to increase what every connected person can achieve right now.

The world can move to the level of performance that people want and choose, all the time.

Slide 57 — whole image (repeated from above)

Summary:  Active Knowledge Section

Active Knowledge is the bridge between the world’s best knowledge and what people do while connected.
Its goal is to increase what each person can achieve every minute:
First, it’s the person who benefits from this Intelligence Amplification:
Individuals raises their personal productivity all day long, in each task where they use Active Knowledge.
Second Active Knowledge produces an immediate benefit:
Everyone connected can improve their personal productivity while they are doing a task.
This improves everyone’s productivity today.
Then Active Knowledge can improve everyone’s productivity again tomorrow.
And it keeps improving personal productivity each new day, all around the world.

Summary:  Whole Article

We will still be wirelessly surrounded by the world’s best knowledge.
But Active Knowledge will be the bridge to everyone having the Intelligence Amplification they need to succeed all the time.
This isn’t a 2% per year productivity improvement.
This is a new paradigm for improving worldwide productivity every minute, to increase what every connected person can achieve right now.
The world can move to the level of performance that people want and choose, all the time.