Turn today’s “missing R&D” into your decisive advantage

Part 2 of “The Digital Transformation Roadmap”

“Today, as competitive pressures have increased, basic research has essentially disappeared from U.S. companies, leaving them dependent on federally-funded, university-based basic research to fuel innovation.” (The Future Postponed, p. ix)

 

US R&D Deficit

The Earth is entering a historic inflection point:  Over the next 5-10 years, hundreds of billions will be spent on Digital Transformation by people, companies, governments and the vendors who serve them.

But which company knows what the world will be in 10 years when these vast sums of money will have been invested — when their future will have been built?

A highway or skyscraper or city center are never developed without plans and goals. When billions of dollars are spent, there are always clear plans that span decades.

Digital Transformation, however, is missing the essential innovations needed to build the world of 10 years out. Companies are about to build their digital future without goals, plans or a roadmap.

Why is this R&D missing? How can you plan your company’s digital future if you don’t know your destination?

First, markets lower the value of companies that do more scientific research — companies are worth more to investors when they do less research. (1)

To markets and companies, patent-based monetization and protection are more important. Research by Ashish Aroray, Sharon Belenzonz and Andrea Patacconix confirms that.

“since the 1990s, many leading firms have significantly reduced their investment in research… 

“By contrast, (v) patenting by firms has increased and (vi) the implied value patents, including the premium paid for patents in M&A, has remained stable…

“We interpret these patterns as part of a longer historical process wherein firms are specializing in different parts of the innovation value chain, in which large firms withdraw from science internally. They are becoming less reliant on internal research and more reliant upon external inventions.” (2)

We are not prepared for the coming inflection. Our future will be a Digital Earth, but hundreds of billions will be spent building it without a plan or goals.

What will the Global Digital Transformation Roadmap be?

Imagine what Digital Transformation could produce:  By 2025 the network could deliver the world’s best knowledge, tools and resources automatically to every person as an embedded part of most of what they do while connected. Every person and company could rise to the world’s highest levels.

On this new kind of Digital Earth, every person can choose exponential personal growth. That world’s people will improve their productivity today. Then improve themselves again tomorrow. To enable that, Digital Earth companies gain a new competitive advantage — invisible, always on relationships with markets and people worldwide.

There is a name for this new way to think and re-open our personal and global futures. It’s Expandiverse Technology and Digital Earth 2025 Architecture. It’s goals include building a positive world faster than ever before — by people, companies and societies.

You and your organization face unprecedented decisions as you go through your Digital Transformation. What are your goals? How will you operate and prosper in the future? What will you be in 5 years? By 2025?

It’s time for new thinking. Start at the goal line and build your part of a successful planet. The Digital Earth 2025 Architecture could become near-term, a build-out of where we are now. 

The world has advanced at this scale before. Today’s middle class is more educated and lives better than the elites of the middle ages. Within a decade or so, the norm could be today’s greatness.

A quick glance at some of Expandiverse Technology and how it works

The Expandiverse is a “people-first technology,” that focuses on everyone’s success rather than the goal of corporate profits. Three of the Expandiverse”s components illustrate how this works:

  • Companies and customers can develop always on, two-way relationships that are uninterrupted and produce high-quality customer journeys. These relationships are in “Shared Planetary Life Spaces,” which provide continuous connections to people, places, services, tools, resources and more.
  • Since the world’s best knowledge now surrounds everyone wirelessly, “Active Knowledge” delivers that during the use of connected devices, based on each user’s steps. What’s delivered includes how to succeed immediately, along with how to switch to the world’s best tools to reach the user’s goal. Active Knowledge embeds an invisible e-commerce channel at each user’s moment of need — throughout the life cycle, which today’s sales and marketing doesn’t reach — and includes options to buy, try, rent or share. These latter three switching choices could let everyone change to the world’s best tools immediately (and often online), without needing to buy every product or service. Since vendors may be paid for use, this may provide larger markets and rapid global conversion to the world’s best processes, rather than having to sell each person.
  • Digital Boundaries and Expandiverse Paywalls turn user-controlled screens into the world’s most valuable real estate. Each person can display the world they want, and exclude the world they would like to see decline. Ad services and nonprofits can set these Paywalls for millions of people and collect fees from a new Advertising/Paywalls business. Popular choices could transform industries like unhealthy food (obesity and disease) and global warming (fossil fuels). When everyone runs a kill switch on the world they don’t want, they also turn on a green light for the world they want to help develop — a new world that responsive companies will profit from delivering. This new kind of marketing will be two-way — more efficient, accurate and pleasing for both companies and customers.

This combination illustrates some of the differences from this people-first Expandiverse architecture:  On this Digital Earth, people can

  • Select the companies that serve them best and enjoy uninterrupted journeys with them
  • Rise to the top of humanity’s abilities
  • Use the best tools and resources to reach their goals
  • Control their Digital Earth so they display and live in the digital worlds they want
  • Be paid because they’re the owners who control their digital worlds

On the business side, this develops a real-time global economy that uses continuous connections and Active Knowledge to increase its productivity, performance and satisfaction every day.

Sources:

The Future Postponed: Report by the MIT Committee to Evaluate the Innovation Deficit, https://dc.mit.edu/sites/default/files/innovation_deficit/Future%20Postponed.pdf

  1. http://fortune.com/2015/12/21/death-american-research-and-development/
  2. https://faculty.fuqua.duke.edu/~sb135/bio/Science%201%2091%2015.pdf