A Digital Earth offers small businesses new ways to capture central positions in their customers’ lives.
Consider a local pediatrician who cares for children. Today she provides medical services through doctor appointments. Tomorrow she could include her patients in her own “Digital Medical Services Organization” (DMSO) that shares an always on services and products business. Its focus will be raising the quality of health for thousands of local kids, and helping their thousands of parents immediately. Her business scope can expand from medicine to wellness and commerce.
What do parents need to keep their kids healthy? In a pediatrician’s Shared Life Space all the business’s services are always connected, patient health monitoring is continuous and the resulting information and products are always available. Outcomes will also be known continuously, to adjust treatments and services immediately as needed. This relationship could outperform today, in which a parent or patient must figure out how to use fragmented retail vendors of different health-related over-the-counter products, pharmaceutical drugs, physicians, health information and other medical services.
Some examples of this Digital Earth physician’s healthcare business could include:
Medical services: Continuous connections and services for medical patients. Medical services include online tracking, digital information, immediate responses, physical appointments, online appointments, personal health goals and plans, personal gap analysis to “normal” and “ideal” goals, personal health dashboards, etc.
Wellness monitoring services: To the extent each person wants it, continuous monitoring of health, fitness, activity, weight, eating, medical conditions, etc. through patient devices — including wearables.
Incident monitoring services: Continuous incident monitoring such as falls, slips, injuries, infections, diseases, medical conditions, etc. through patients’ devices.
Active Knowledge (AK): Monitored incident thresholds include AK triggers to deliver guidance and appropriate assistance (non-intrusive and optional at lower threshold levels; immediate offers of assistance at higher thresholds, patient assistance requests at any time, etc.).
Active Knowledge (AK) e-commerce: AK suggests products and services based on monitored triggers, to produce improvements. User-chosen interactions and goals will produce better selections of products and services to reach patient goals. Immediate pickup could be provided through local drug store chains. Immediate delivery could be by drone or driver services.
Shared Spaces involvement: If others need to be included, like a child’s elementary school teacher, they can be included throughout the treatment process without the teacher ever leaving school, or having to visit the teacher there.
Self-control of monitored treatments or activities: Wellness dashboard with patient-chosen goals, clear metrics, gaps to goals, Active Knowledge guidance, and e-commerce.
OMG. What just happened to your child? A pediatrician’s monitoring service could focus in the parent immediately on his or her current screen. Or a parent could focus in the doctor’s service.
Connect with someone and receive the right information, guidance, service or product. If a drug or OTC medicine is needed, immediate pickup or delivery can come from a drug store chain that’s part of the Shared Space. They’ll know when you’re arriving and hand it to you, or deliver it to you so you can track its transit and arrival. Your children win!
Is it time to win, or keep falling behind?
Could technology remove society’s ceiling and give every company the chance to become a valued partner in their customers’ lives? Could it usher in a society where both businesses and their customers can win, and then keep growing together? Could we live in a world where both businesses and people can reach the top?
To some that sounds like Utopia or Nirvana. It’s much easier to say, “Never happen, at least not in my lifetime.” It’s simpler to keep doing what you used to do, even if it no longer works for many companies and people.
We’ve seen this before. Feudal peasants in the middle ages are middle class today. Before the industrial revolution nearly everyone was illiterate, but the world is approaching 90% literacy today. A hundred years ago in London you couldn’t see the sun because of the air pollution, but now it’s clear. The same will happen to China’s polluted skies, and to many of our other limits.
Still, it’s hard to imagine a real world everyone could enjoy, where both businesses and everyone could reach for greatness. But with Expandiverse Technology, years were spent developing new technology to build tomorrow’s Digital Earth today. Its patent is a known step towards building a world where our dreams are opportunities, and many of those who try may succeed. On that road lies a new destiny — a world were many people might become great.
Suppose we decide the time is now, and we’re the people who need to switch from falling behind to leaping ahead. In the Expandiverse, could we build a world of winners?
Image credits: Shutterstock.